On September 10th, Beijing's Shougang Park welcomed the 2025 China International Fair for Trade in Services (CIFTIS), the annual global services trade event. Themed "Digital Intelligence Navigation, Renewing Services Trade," this year's CIFTIS, embracing the global trend of digitalization, intelligence, and green development in services trade, attracted global attention. Numerous countries, international organizations, and businesses gathered to chart a new blueprint for the development of services trade.

Internationalization Reaches New Heights, Global Resources Converge

This year's CIFTIS further enhanced its international presence, with 85 countries and international organizations exhibiting, 25 of which were in the themed pavilions, representing participating countries across five continents. Nearly 2,000 companies participated in the offline exhibition, including nearly 500 Fortune 500 companies and industry leaders, such as Walmart, AstraZeneca, and KPMG. Representing 26 of the top 30 service trade countries and regions, the CIFTIS achieved an internationalization rate exceeding 20%. This fully demonstrates the strong appeal and widespread influence of the CIFTIS as a key platform for exchange and cooperation in the global services trade sector.

Australia, serving as the Guest of Honor for the first time, exhibited its largest services trade delegation to date at the CIFTIS. In the featured national pavilion in Hall 1 of the Shougang Park, Australia showcased its national image through iconic elements and demonstrated its potential for cooperation in areas such as the green economy, education, tourism, food, consumer goods, and health. Australia's Minister for Trade and Tourism stated, "The CIFTIS provides Australian companies with an excellent opportunity to exchange and collaborate with global partners. We look forward to further strengthening cooperation with China and other countries in the services trade sector through this exhibition, achieving mutual benefit and win-win results."

Meanwhile, Anhui Province, as the Guest of Honor, showcased its latest achievements in scientific and technological innovation and service industry opening-up. It exhibited its largest-ever pavilion, showcasing the achievements of over 20 leading companies in quantum technology, artificial intelligence, new energy vehicles, and cultural exports, comprehensively demonstrating its innovative strength and achievements in opening-up. Focusing on cutting-edge fields, digital and intelligent achievements shine on the stage.

The CIFTIS closely captures the pulse of the times, focusing on specialized areas such as artificial intelligence, healthcare, smart logistics, and the integrated development of business, travel, culture, sports, and fitness, showcasing global innovation and development achievements. During the exhibition, 113 companies unveiled 198 new products and achievements, including 109 new product launches, 36 authoritative releases, 26 important projects, and 27 outstanding case studies. These achievements represent the highest level of current services trade and will inject new vitality into the development of global services trade.

In the field of artificial intelligence, several companies showcased their latest application achievements. A large-scale model-based intelligent customer service system attracted considerable attention. The system can quickly and accurately understand customer questions and provide high-quality answers, significantly improving customer service efficiency. Additionally, companies showcased AI application cases in industrial manufacturing, financial risk management, education, and other fields, demonstrating the empowering role of AI technology in traditional industries.

The healthcare sector also saw numerous highlights. The world's first 3D-printed, fatigue-resistant, absorbable polymer vascular stent made a stunning debut. Manufactured using advanced 3D printing technology, this stent boasts excellent fatigue resistance and absorbability, offering enhanced treatment options for patients with cardiovascular disease. Meanwhile, the AI ​​fundus camera at the Beijing Tongren Hospital booth has become a popular product. In just one or two minutes, it generates a detailed report covering retinal age, arteriosclerosis risk, and other information. With the help of AI, it can screen for a wide range of diseases at an extremely early stage.

In the field of smart logistics, a series of new technologies and equipment, including logistics robots, intelligent warehouse management systems, and unmanned delivery vehicles, were unveiled. A logistics company showcased an intelligent warehouse management system that leverages the Internet of Things (IoT) and big data technologies to enable intelligent warehouse management of goods. It monitors inventory, location, and transportation status in real time, significantly improving warehousing and logistics efficiency.

Creating an immersive experience: Technology empowers the exhibition with new vitality.

To allow visitors to better experience the charm of trade in services, this year's CIIE focused on technology empowerment and created a variety of immersive experiences. Inside the exhibition hall, digital humans, known as "Beijing Solution Promoters," enthusiastically explained the highlights and relevant information of the exhibition. A demonstration of the entire biopharmaceutical AI R&D process gave visitors a direct understanding of the application of artificial intelligence in drug development. Guide robots roamed the exhibition hall, providing real-time guidance. Coffee and ice cream robots prepared delicious drinks and desserts on the spot, attracting long queues for tastings. A spectacular performance by soccer robots further heightened the atmosphere. These highly interactive and experiential new devices imbued the CIFTIS with a new level of charm, making "invisible services" visible, experiential, and interactive.

In addition, the CIFTIS also fully utilized the unique industrial heritage of the Shougang Park, hosting over 20 supporting events. The China International Candy Festival created a "sweet art world" with diverse themed activities. The Shougang Ski Big Jump featured the innovative "Wanku Heartbeat Tower," exploring a new "sports + consumption" model. Venues such as the No. 1 Blast Furnace, the Extreme Park, and Leku Park will also host cultural exchanges and sports events, further expanding the scope and vitality of the CIFTIS. Authoritative reports released to guide industry development

During the CIFTIS, numerous forums and conferences were held, and a series of authoritative reports were released, providing important references for the development of the services trade industry. Reports such as the "China Services Trade Development Report 2024" provide in-depth analysis of the current status and trends of global and Chinese services trade, and offer recommendations and directions for future development. Li Jun, Director of the International Services Trade Research Institute at the Ministry of Commerce Research Institute, stated, "Currently, the application of new technologies such as digital technology and artificial intelligence has greatly improved the efficiency of services trade and promoted its innovative development. The CIFTIS provides a platform for businesses to showcase new technologies, products, and achievements, and offers opportunities for exchange and cooperation in the industry. This will effectively promote the high-quality development of global services trade."

In addition, the United Nations Conference on Trade and Development (UNCTAD) released a data guide on services trade and development policies, and the World Trade Organization (WTO) released a report on services trade. The Ministry of Commerce, the World Tourism Cities Federation, the National Research Institute, and other ministries and commissions, as well as professional institutions, released important reports such as the "World Tourism Cities Development Report" and the "Digital Trade Development and Cooperation Report," providing guidance for the development of the services trade industry from various perspectives. Promoting Trade and Cooperation, and Driving the Development of Trade in Services
This year's CIFTIS (China International Fair for Trade in Services) has implemented multiple measures to promote cooperation and trade. Flexible communication and negotiation spaces, covering 10%-15% of the exhibition area, have been established, creating more opportunities for businesses to negotiate and collaborate. Prior to the fair, efforts were intensified to invite professional visitors, strengthening "exhibitor integration" and "businesses inviting businesses" initiatives. Furthermore, efforts focused on tailoring services to business needs, providing precise matching and personalized services. During the fair, a series of supply-demand matching and negotiation activities, such as venture capital matchmaking sessions, were added. Provinces, autonomous regions, and municipalities were encouraged to hold investment promotion and service consumption promotion events at the CIFTIS to boost investment and consumption in services trade.

In addition, the CIFTIS will unveil a series of service demonstration cases, promote the "Beijing Service" brand, and establish itself as a hub for service promotion and procurement. Through these initiatives, the CIFTIS will further leverage its role as a trading platform and promote the prosperity and development of global trade in services.

The opening of the 2025 China International Fair for Trade in Services has established a high-level platform for communication and cooperation for the development of global trade in services. Amidst the wave of digitalization, the China International Fair for Trade in Services (CIFTIS) will continue to lead the innovative development of services trade and inject new impetus into global economic growth. We believe that in the coming days, the CIFTIS will achieve fruitful results and make a positive contribution to the prosperity and development of global services trade. The CIFTIS will run until September 14th, and the public is welcome to visit the Shougang Park during the open day to experience firsthand the charm and innovative achievements of services trade.